THEMA AND GLOBO CLOSE EXCLUSIVE DISTRIBUTION MANDATE AGREEMENT IN THE ASIAN MARKET
Seeking to further expand its presence on the Asian continent, Globo closed a distribution mandate agreement with THEMA, a Canal+ company. As of January 2024, THEMA will handle Globo's titles distribution across the region, bringing its success stories to new audiences.
Among the premium content that will land on the continent are drama classics, new releases and Globoplay Originals, which are part of the Brazilian company's varied portfolio. With 27 thousand hours of new productions in 2022 alone, Globo is the largest media company in Latin America, also operating the leading Brazilian streaming platform, Globoplay.
Globo’s partnership with THEMA covers the distribution of premium and ready-made titles such as ‘Land of Desire’, telenovela that is currently airing in prime time in Brazil, and ‘The Others’, the most consumed series ever published on Globoplay*, in strategic territories such as Japan, South Korea, India, Indonesia, Vietnam and Singapore, where THEMA’s local expertise and market knowledge will support Globo’s content regional outreach. Globo will keep operating directly its format sales activities aiming at making the company’s content available for local adaptations.
In their wish to mark and celebrate the beginning of this exciting and aspirational partnership, Globo and THEMA will be attending 2023 ATF Tradeshow together – booth L16, 5th-8th December, Singapore.
“The Asian market is very important for Globo and we want to increasingly strengthen our presence in the region. We are currently exhibiting 'God Save the King' in Japan and last year we exhibited 'Brazil Avenue’, also in Japan, in addition to 'Under Pressure' and 'Hidden Truths' in Vietnam, between others. With THEMA, we will have local experts who will help us better understand the market and its cultural differences. This way, we will be more assertive in taking our content to new audiences”, comments Fábio Mauro, Content Distribution and Partnerships at Globo.
“We are delighted to partner with Globo and bring such powerful contents in this part of the world. We aim to develop further Globo’s footprint in the region and support local players with a new selection of appealing series to entertain their subscribers”, said Alexandre Bac, Managing Director at THEMA APAC.
About THEMA, a CANAL+ Company
THEMA, a CANAL+ Company is a distributor of pay TV channels, FAST TV channels, non linear content to cable, IPTV, DTH, operators and also for mobile packages and OTT. THEMA now includes 5 subsidiaries overseas. The company represents 180 channels as well as SVOD/VOD/OTT covering a wide range of thematic and has created strong relationships with the main television platforms in Europe, in Asia, in the Middle East, in Africa and in North America, thanks to its expertise in TV content distribution, TV packaging and marketing strategy.
For more information, please visit www.thematv.com
Globo, the most prominent media company in Latin America, brings together free TV and pay TV channels, in addition to having digital products and services. Its linear channels reach more than 100 million people in Brazil every day. And, thanks to its extensive network of associated subsidiaries throughout the country, it can be local, regional, and national simultaneously. In 2018, it began its path of digital transformation and became a media-tech company, relying heavily on technology and focusing on direct relationships with consumers. It offers the audience a complete viewing experience, which combines the ability to produce high-quality content with technological expertise, with distribution on several platforms such as TV Globo, a broadcast TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products such as G1 news, GE.globo sports, and Gshow entertainment, among others.
Source: Google Analytics, considering the first 60 days of publication.
Go to screening.globo.com for more information on Globo’s productions.